IIFA announces an Exclusive MasterClass with Visionary Filmmaker Rakeysh Om Prakash Mehra

10 Oct 2024

Hosted by Mini Mathur, in Partnership with Creative Media Authority and Abu Dhabi Film Commission

Event Date: Saturday, 28th September |Venue: Yas Creative Hub

Celebrating 100 years of Indian cinema, The International Indian Film Academy Awards presents a special screening and MasterClass with Rakeysh Om Prakash Mehra, hosted by Mini Mathur, on Saturday, 28th September at Yas Creative Hub.

In honour of Indian cinema’s centennial, IIFA, in collaboration with the Creative Media Authority and Abu Dhabi Film Commission, proudly presents an exclusive screening of Bollywood: The Greatest Love Story, helmed by visionary filmmaker Rakeysh Om Prakash Mehra. Renowned for his trailblazing work that has redefined contemporary Indian cinema, Mehra’s storytelling seamlessly intertwines powerful socio-cultural narratives with his distinctive visual style, earning him global recognition.

This special event is a tribute to the rich legacy of Indian cinema, offering a rare opportunity to experience its evolution through the eyes of one of its most iconic directors. Co-directed by Jeffrey Zimbalist, Bollywood: The Greatest Love Story masterfully captures the century-long journey of Indian cinema, from its origins to its profound impact on the world today.

Mr Andre Timmins, Founder/Director, expressed, "We are incredibly excited to celebrate 100 years of Indian cinema with a special IIFA screening and MasterClass, featuring the visionary Rakeysh Om Prakash Mehra and hosted by the charismatic Mini Mathur, in collaboration with the Creative Media Authority and Abu Dhabi Film Commission. IIFA has always taken great pride in working with our host countries to deepen the appreciation and understanding of Indian cinema's rich evolution. This MasterClass not only pays tribute to the incredible legacy of Indian cinema but also creates a one-of-a-kind platform for film enthusiasts, aspiring filmmakers, and students of film and media studies to engage with one of the most celebrated directors in the industry. Through this session, participants will gain exclusive insights into the craft of filmmaking, storytelling, and the creative processes behind some of cinema’s most iconic works. It's an invaluable opportunity to learn, be inspired, and connect with fellow creatives while exploring the timeless influence of Indian cinema."

Aysha AlJneibi, Director of Talent Development at Creative Media Authority commented, “In our efforts to create a vibrant and robust creative industry for generations of storytellers to come, the nurturing and development of talent sits at the heart of this effort. To be hosting a MasterClass of this calibre with Rakeysh Om Prakash Mehra, provides us an incredible opportunity to learn directly from industry leaders and understand in more depth about their individual journeys to excellence. As the Creative Media Authority and through our talent development arm; creative lab, we will continue to curate these opportunities to inspire the young minds within our creative ecosystem and deepen the understanding of what makes Indian cinema so special.”

Designed for passionate film enthusiasts, aspiring filmmakers, students of film and media studies, and dedicated cinema lovers, this MasterClass offers a unique deep dive into the art of filmmaking. Led by the esteemed Mini Mathur, the session will guide audiences through a compelling exploration of Indian cinema with visionary filmmaker Rakeysh Om Prakash Mehra. Together, they will reveal exclusive insights into the creative process, inspirations, challenges, and artistic decisions behind Mehra's tribute to 100 years of Indian cinema.

The event will kick off with a compelling screening of Bollywood: The Greatest Love Story, followed by an exclusive MasterClass with visionary filmmaker Rakeysh Om Prakash Mehra. Hosted by Mini Mathur, the MasterClass will delve into Mehra’s ground-breaking career, his creative journey, and the film’s creation, culminating in an engaging discussion on his insights, challenges, and the future of Indian cinema.

Partners and participants will experience a deepened appreciation for the evolution of Indian cinema over the past century, gain exclusive insights into filmmaking techniques and storytelling from a visionary director, and benefit from an interactive platform for networking and idea exchange. This event provides unparalleled inspiration for aspiring filmmakers by revealing the creative processes of a celebrated industry icon.

A Rare, Once-In-A-Lifetime Chance To Immerse Yourself In The Essence Of Indian Cinema And Gain Exclusive Access To The Creative Genius Of Rakeysh Om Prakash Mehra.

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